Six years ago, Noé Duchaufour-Lawrance created Neo, a brand new concept for Montblanc boutiques. The concept has evolved ever since and tends to be bright and dynamic. A boutique is composed of wall units and free-standing units, each displaying one type of products. My work was to develop the design of different modules in order to implement them in future boutique openings. I worked with Isabelle Cappuccio, director of Retail Design and Store Planning department.